Sol Trujillo
Gary Acosta
Oscar Munoz
L’Attitude Ventures
With GDP of $2.8 trillion, equivalent to the fifth largest economy in the world, the Latino community is one of the fastest growing and most entrepreneurial cohorts in the US. Led by co-founders Sol Trujillo, Gary Acosta, and Oscar Munoz, L’Attitude Ventures is a clear leader in the effort to harness the power of this community. Founded in 2019, this purpose-led $100 million early stage (pre-seed through Series A) VC firm based in San Diego and San Francisco, invests in and supports high growth technology companies led by Latino entrepreneurs. The firm seeks to positively impact jobs, income, education, productivity, and GDP growth for the 60 million+ member Latino cohort.
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