Keon Holmes

Jasmine Richards

Chavon Sutton

Marcus Alexis

Cambridge Associates

Few firms have been as remarkably consistent in their market presence, value proposition and people as Cambridge Associates. The firm was founded in 1973 and dominates the endowment and foundation market segments serving close to 600 such institutions. Endowments and foundations have long been considered innovative and thought leading. Serving this clientele with minimal attrition over 50 years has bestowed the firm with an “Ivy” image of its own. Since the firm’s founding, Cambridge has recognized that to advise the industry’s most sophisticated, competitive, and performance-oriented clients they must uncover investment opportunities before they become mainstream and overcapitalized. This recognition led them to source and underwrite new and emerging managers long before it was in vogue. So, when Jasmine Richards joined Cambridge Associates in 2018 as Head of Diverse Manager Research, she joined a firm that had since inception embraced diversification and differentiated sources of alpha or outperformance. Her efforts have been supported by the fact that the firm does not take a “house view” or believe that “one size fits all” as they execute on client mandates. Their custom approach allows for individual managers to represent a fit for some client portfolios, which increases the opportunity for diverse managers that may not be ready to scale and accept assets from the broader Cambridge Associates client base. Cambridge Associates is one of a very small number of advisory firms that have placed such an emphasis on cultivating relationships with diverse managers that they have hired a dedicated investment professional to lead their diverse manager initiatives. At Cambridge Associates, Jasmine has the support of the organization from the top down. Her passion for her profession is shared by others within Cambridge Associates like Keon Holmes, Chavon Sutton, Omar Sanchez and Marcus Alexis, seasoned client-facing professionals with strong networks in the diverse manager community. Together, they represent a deep set of intellectual resources and as wide a funnel as you will find at any generalist advisory firm. And ultimately this is what DEI is really about.